Message = Medium

There’s no category in the book world hotter than Teen / Young Adult. Publishers are constantly rushing out titles and bookstores are still expanding the shelf space allotted to them. Part of the allure is that this is a new offering and the audience is expanding. A closer look tells us that this isn’t really all that new for many reasons.

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Yes, Not Again

Imagine that a new technology comes along that spawns a whole new industry. Not only is this industry a revolution in how people lead their lives, it’s immensely popular and generates a big pile of cash. The field starts out wide-open with many small entrepreneurs, but gradually they become rich as they are bought out by a few big players. Soon, the industry has consolidated and re-investment slows dramatically. Those who made big money start to put it into real estate, specifically in Midtown Manhattan, Florida, and Los Angeles.

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