Anniversaries

This is a time for important anniversaries.  We’re looking straight into the heart of the 9/11 anniversary this year with terrible rumblings shaking the foundations of our free and open society.  The earth itself is about to turn the northern part of our planet away from the sun and into winter.  Lost in this reflective time is likely to be an anniversary that we might not want to remember or think comes close in the wash of time and history.  This is the second anniversary of the meltdown on Wall Street that has defined our economy ever since.

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Defined by Labor

Today is Labor Day in the USofA and Canada.  You may be off at the State Fair or taking one last long summer day up at the cabin on the lake.  I understand that very few people will read this in the middle of the last day of summer routine.

But that’s fine with me.  What I have to say might be better on the Tuesday after Labor Day.

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Summer’s End

As we head into Labor Day, summer is nearly over and the long hazy daze of hot weather are coming to an end.  It’s traditionally the time of year when various financial institutions, including the stock market, begin to perk up and take notice of what’s been happening since the weather was less languid.

This year the return from vacation is as hectic as ever.  Economic news over the last week has been terrible, showing a horrific decline in home sales, stubborn new jobless claims, and a huge downward revision in GDP.  None of this can be taken as good.

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Community & Social Media for Business

Community is a very rich word that means many different things at the same time.  It evokes a powerful set of images which are both highly personal and deeply cultural at the same time.  That only makes sense, given how important community is to the social animals that humans are at heart.  Yet for all of this, community as a concept is still a hard sell as an guiding principle for businesses sometimes – a concept that I’ve been building my career in social media around.  That’s a real shame, and not just because I need the work.  The traditional and well understood concept of community is what makes the buzzy new world of social media effective.

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Forget SEO & Write for Humans

“Get to the top of Google and stay there!”  The notices spam out to thousands of inboxes, probably including yours.  Many people make some kind of living pitching their Search Engine Optimization (SEO) methods to businesses small and large who hope to make a killing off this internet thingy.  But for all the noise and money spent, the vast majority of it is a terrible waste.

Real articles, blogs, or other content are written for humans, not machines.  If you forget this, there is no magic formula to undo your mistake.

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