The possibility of the world ending this December still makes the rounds, often as a joke. Very few people believe it will happen, and certainly no Mayan ever predicted such a thing. But the idea caught on for an obvious reason: we do appear to be at the end of some kind of cycle.
Then again, we’re also at the start of another.
While there may be morbid comfort in the idea that the world might end, an emerging new world should be much more comforting. That’s why the K-Wave concept is likely to catch on. This theory is not only more hopeful, it’s robust enough to explain an awful lot about our world from investing to generational identification – and more.