If there’s one irrevocable law in politics, it’s that whatever works will be done and re-done until it fails completely. The stakes for a Presidential include the most powerful office in the world and total expenditures of $10B. No one is going to run a campaign based on wild new ideas unless they absolutely have to.
So it should come as no surprise that 2012 is turning into a mirror of 2004. The only thing that seems wrong with it is that the challenger’s side didn’t anticipate and devise an effective counter to this year’s equivalent of a “Swift Boating” – changing what should be your opponent’s greatest strength into their biggest liability.