I tend to take the long view on things. Granted, I like to eat every day and I have bad habits that make me act in the shockingly short term. When it comes time to explain things, however, all the pleasure and gratification seeking behaviors of people happen in response to some kind of social construction. We dare not act too far out of line for fear of losing everything we have in money, status, and all the other things that we use to get our kicks. Transformations take place generationally because we grow up with ideas about pleasure and guilt, wrong and right that are comfortable. Things don’t just change overnight because we don’t change that quickly.