Total Marketing

I think it’s fair to say that the world of social media has a tendency to drown most people in the details. Conversations with friend and clients on the topic are often about the latest tools and trends rather than how they are fit together in one coherent strategy.  I think this is happening because, for all the chatter, there is still not a coherent vision as to where it all might be going.  I’d like to take a stab as to how this might all work out, at least when it comes to selling products in a new kind of economy.

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