When Brazil scored the 2014 World Cup, due to start next week, it seemed like a perfect plan. The nation, famous for its futbol fever and great parties was due for a coming out festival to celebrate its arrival as the developing nation of the moment – newly booming and ready to show the world that the future had finally arrived. The decision in 2010 was a an easy one.
Sadly, it’s still Brazil after all. Promises have gone unrealized and the people have turned sour on it in a way that no one could have ever predicted. But even this is a major milestone for the nation as it lurches ahead to developed nation status. What exactly will come of it won’t be realized until after the crowds have gone home, but we can say that Brazil, while not as wealthy as it would like to be, has a new-found purpose that can’t be quenched with just another big show.