A store can’t make a profit if it isn’t open, can it? On one very special day of the year, however, it may be much more profitable to stay closed. That special day is Thanksgiving, a sacred holiday that unites families and many traditions of this great Promised Land of North America.
How is that possible? Because the backlash against being open ahead of “Black Friday” is growing and more stores are not just staying closed but announcing their plans proudly. It’s becoming a great selling point that may help them boost sales in the weeks after – and perhaps put an end to the horrible encroachment on Thanksgiving without a single law being passed.