FADS Marketing

You know who you are. At least you think you do, although a lot of marketers think they know you even better. And if you are willing to kid yourself or indulge a little, they have what you are looking for.

That’s the main premise of FADS Marketing: Food, Alcohol, Drugs, Sex, and the New Marketing World Order, a new book by Tony Harris. He’s an experienced marketing professional willing to sharing a few of the secrets of the industry in part because they clearly alarm him.

They should alarm you, too. And that’s what makes this relatively short but dense book a quick but incredible read.

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