I have never been one to write about the latest new web-based gadget, especially not before it has launched.  You, my readers, told me the last time that I asked, that social media gizmos were not something that you wanted to hear about. But the announcement of google+ has me more excited about a web tool than I have been in a long time.

It’s not just because I see a strong competitor for facebook, a platform I dislike.  There is a philosophy behind this new platform that is far stronger than the elements of their presentation.

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