How ya doin’? It might be a simple question from an old friend you haven’t seen in a while, or maybe it’s someone closer who is worried about you and trying not to be obvious about it. But if you’re in the business of gauging consumer confidence, it’s a very serious question. And every month two different groups ask the question of 500 to 3,000 people just to see how we, the consumers of the US, are doin’.
The answer overall is that for all the asking and telling it’s amazingly hard to tell. Both the Conference Board and the University of Michigan / Reuters groups that do the surveys found October and November to be big downers, but the latter tells us there was a big rebound in early December. It’s difficult to say why, so the professionals that have to explain it are scrambling. Like so many important indicators there is both good news and bad. Let’s try to sort it out.