Formal E-Mail – Tips & Concepts

Long ago in a High School far away, we were all taught how to write a formal business letter. It included the date, return address, and all the pertinent information needed to either file it away or write a reply. It also had a standard format, not terribly different from the standard five paragraph theme.

Today, everything is done in email. Everything. The sorting and replying are automatic, the formality is limited, and the attention span of the reader is probably short. What is the right format for a formal email to a client or prospective employer?

There is no right answer. I have been asked this by many clients over the years, and I have my own format that seems to work. If you have your own, please share with us and let’s see what we all come up with.

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Simply Too Big

Perhaps you believe, as many people do, that the largest banks in the nation such as JP Morgan and Goldman Sachs should be broken up. They are simply “Too big to fail” and the cost of a bailout by taxpayers to avoid a systemic failure is too great. Who should break them up? The federal government, by legislation? The Federal Reserve, by regulation?

How about the free market – because they are not as profitable?

For all the shouting and consternation about big banks, one simple fact has gone overlooked. With their tremendous size and ability to “make the market”, as shown by the “London Whale” incident, they do not actually rule the world. They are about as profitable, and usually less so, than smaller banks. The reasons are not obvious but they are demonstrated. And those who should be doing the shouting are not the “99%” but the shareholders.

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Clinton Stumbles!

Hillary Clinton has pneumonia. Or maybe Parkinson’s. Or she’s something like a propped-up corpse who is barely alive. It all depends on what you think “the real story” is.

If it all seems crazy, it is. Much of the crazy is simply what we can expect in an election season, hopped up a bit in an internet age when anyone can publish a “news story”. But the most important craziness is actually rather sane in that Clinton, for better or worse, is presumed by nearly everyone to be the next President. She is being held to a higher standard on many topics – including the state of her health. Just as it would be big news if Obama had pneumonia, it’s a equally important when Clinton gets it.

Is that higher standard unfair? Is it sexist? Is it really just an excuse to tighten up the race to make it all more interesting? Yes, to all of that and more. But all of this will be washed away in another month once we are into the debates, so it really doesn’t matter.

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Shipping Meltdown! (or not?)

Santa Claus isn’t coming this year! Global shipping has collapsed! Big ships are stranded as the companies can’t even pay the docking fees!

Clearly, it’s time to panic. The bankruptcy of Hanjin shipping has created a wave of horrifically bad stories predicting the end of international trade as we know it. Recession must be just around the corner as the global system collapses, right?

Um, no. Not even close. The story we have been told is a good example of two key features of financial reporting today. The first is that no one has the slightest idea what they are talking about and the story is completely free of the context anyone might need to understand it. The second is that the only big news is bad news – probably in part due to the first problem.

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Another Way?

The booth was bright yellow, designed to attract attention. A large shirt proclaiming “Legalize Marijuana” nearby also helped the draw. This was where the Libertarian Party of Minnesota made itself known at the Minnesota State Fair in the way you might expect for a third party – after all, they need to make themselves known.

If you stepped up to talk to those staffing it, you might be surprised by my friend Joe McKenzie. He’s a Gen-Xer who is always looking for ways to make the world a better place, whether by organizing a winter clothing drive for new refugees almost spontaneously or by simply being mindful and respectful of the people he’s helped to find jobs. You might also be surprised by what the voters were most interested in, too, given how this election is going.

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