The design team at Facebook thought it had a winning strategy to defeat Twitter – offer users everything that Twitter has, and more. What they didn’t realize is that Twitter’s base were fans for one key reason – it was less. The resulting firestorm has Facebook scrambling to regroup. This may seem like an isolated situation, a simple business decision gone wrong, but it appears to be something more. Observed from the perspective of general trends in culture and the arts, minimalism appears to be the fashion and thought of the day. The implications extend far beyond one software product.