The Superbowl is over, and the Packers won a great game. I couldn’t have asked for much more, except a Steelers win, but that wasn’t coming to a team that managed to cough the ball up three times. For many people, however, the game was just the setting – the event that got them huddled around the teevee with friends with a little bit of everything for everyone. That obviously includes the ads – aired at a cost of $3 million for every 30 seconds.
But do these ads – big single events on what is increasingly called “old media” – really sell anything?