Swift Boating

If there’s one irrevocable law in politics, it’s that whatever works will be done and re-done until it fails completely.  The stakes for a Presidential include the most powerful office in the world and total expenditures of $10B.  No one is going to run a campaign based on wild new ideas unless they absolutely have to.

So it should come as no surprise that 2012 is turning into a mirror of 2004.  The only thing that seems wrong with it is that the challenger’s side didn’t anticipate and devise an effective counter to this year’s equivalent of a “Swift Boating” – changing what should be your opponent’s greatest strength into their biggest liability.

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